Pok Pok Careers
Social Media Manager
Description
About Pok Pok
Pok Pok is on a mission to raise the next generation of creative thinkers.
We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.
The Role
We’re looking for a Social Media Manager to own and execute Pok Pok’s social presence end-to-end.
This is a hands-on, creative role for someone who will both manage and execute the content. You’ll concept, shoot, edit and publish content, while also engaging directly with our community.
You should have a strong point of view on what performs, what feels fresh, and what resonates with modern parents — especially in the context of kids, play, and screen habits.
What You’ll Do
Content Creation & Execution
- Concept and create original social content
- Shoot and edit content (iPhone is great!)
- Translate brand and campaign ideas into social-first executions
- Own the full publishing process across primary platforms IG and TikTok
Creative Ideation
- Bring a steady stream of content ideas rooted in trends, insights, and instincts
- Identify opportunities to participate in relevant cultural or parenting conversations
- Collaborate with the broader team on campaigns and launches
Community Management
- Engage with comments and DMs in a way that feels human, thoughtful, and on-brand
- Build relationships with our audience (parents, caregivers, educators)
- Surface insights and feedback from the community back to the team
Performance & Optimization
- Track performance and learn quickly from what works (and what doesn’t)
- Iterate on formats, hooks, and storytelling approaches
- Bring bold ideas for testing and improve content over time
Who You Are
- 3–6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)
- A true doer — you can take an idea from concept → execution without hand-holding
- Strong creative instincts and taste; you know what feels native vs. forced
- Comfortable behind the camera and in the edit
- Deep understanding of short-form video and platform dynamics
- Experience with community management and audience engagement
- Highly organized and able to manage a consistent content cadence
Bonus (but not required):
- You’re a parent or caregiver, or deeply understand this audience
- Experience with early-stage or growing brands
- Familiarity with kids apps, education, or play-based products
What Success Looks Like
- A consistent, high-quality stream of content that feels distinctly Pok Pok
- Increasing, ever-growing engagement and connection with our audience
- Content that reflects both performance and brand-building
- A social presence that feels alive, relevant, and intentional